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Organizational Development


Organizational Development is a practical study, that plays a very important role in the restructuring of an organization or community, a type of approach that is used during such changes. The main purpose of OD is to modernize the organization or community in order to create a possibility for further development and reaching new goals. Correct organizational development strategy has to base on several main principles.

The changes cannot occur depending on personal preferences or thoughts of people, responsible for it. They must base on long-term analysis of the work of the organization and theoretical researches of the possible actions. Theoretical approach includes studies of human systems, including mandatory behavioral and psychological analysis. This will help to assess the previous cases of similar processes in other companies and avoid possible mistakes in the changes.

Analysis and research on the organization is designed to specify and focus the necessary changes. Along with the experience from other companies and countries, it is important to consider the specifics of this exact organization or community, its environment and workers. Only in this way the changes made will be absolutely useful.

Very important will also be systematical approach to the problem. Different parts of organization cannot be treated as separate under any circumstances. Such restructuring usually influences all of the areas and changes in one departments can cause necessary changes or even problems in other departments. Actions have to be general and created for the whole organization, not for its parts. It is not that easy if the organization structure is complicated and different departments are not tied very closely, but the experts have to pay a lot of attention to it.

Clients have to be deeply taken into consideration when working up the future changes. After all, the main purpose of most of organizations is to be focused on the clients' wishes. The changes that will take place have to be also oriented on the needs of the clients in order to maintain the effectiveness of the company and prevent clients losses due to the modernizations. Survey shall be help in order to learn the customers' feedback about the novelties.

Organizational Development is a long a complicated process. It can never be done within a few days and demands experienced and educated experts involved in the process. All of the above mentioned principles, such as mandatory analysis and researches, orientation on clients, scientific background and systematical approach to the problem have to be taken into account to make the process pass as smoothly as possible and avoid the mistakes that can ruin the image or future of the organization.

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